What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) refers to the measures businesses take to improve their visibility in the generated answers of AI assistants like ChatGPT, Perplexity, Claude, or Gemini.

GEO doesn't replace classic search-engine SEO — it complements it: while SEO targets rankings in result pages, GEO is about being named and linked inside a generated answer.

A reliable foundation for GEO efforts is continuous measurement: what questions do prospective customers actually ask, how does each service answer, and is your business named or linked in the process?